In a bid to stimulate its economic and tourism potentials, Lagos State is set to host the maiden edition of the Nigeria Beer Festival from September 25 to October 1, 2017.
In a bid to stimulate its economic and tourism potentials, Lagos State is set to host the maiden edition of the Nigeria Beer Festival from September 25 to October 1, 2017.
The Lagos State government is collaborating with beer brewers in the country and their counterparts across the globe to create maximum excitement during the week-long fiesta that will climax with the Independence Day Mega Concert to commemorate Nigeria's independence.
The festival, which will promote responsible drinking among drinking-age (which is 18 years and above) consumers at all its touch points, will be held at the Lagos Atlantic City to give it a carnival atmosphere from Day 1 to the very last second.
It will be a gathering of the largest community of beer consumers from across the country and beyond. The organizers of the Nigeria Beer Festival, On and One Event (001) Limited, said that the Lagos State government, which is passionate about tourism, will provide massive institutional support, particularly security, transport and related logistics.
The event, according to the organizers, will see Nigeria enroll into the league of Beer Festivals around the world, and boost the country's tourism opportunities.
Akinola Oluwaleimu, General Manager of 001, revealed that the world-acclaimed Oktoberfest (Beer Festival) in Munich attracts more than 50,000 tourists to Germany every year.
Nigeria Beer Festival will be a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country and beyond with economic value for the brands and the economy at large , Oluwaleimu assured.
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