It is no longer news that social media has come to stay and it is gradually taking over the traditional method of advertising.
It is no longer news that social media has come to stay and it is gradually taking over the traditional method of advertising. You would agree with that, its on social media that we get to hear of all of the latest advert and concerts. So if you are an event planner and you haven’t tried taking your event publicity online you might be short changing yourself. So here is how you can make your event be the talk of everyone on social media;
1. Engage: The earlier we realize that social media is not just a place to give information the better for us. Those who have successfully made the most out of social media are the ones who engage with their audience. One way to engage with your audience is to get potential attendee interact with you way before the event. This would give you an insight on what these attendees are expecting and how to satisfy them. Getting bloggers to talk about the event also would also be an added advantage.
2. Intrigue: Even if you have an official event website, it is very important to make use of free event listing platforms to advertise your upcoming event. This would make your event more credible to attendees as they can search for it at various places to check out your event. If an attendee see that you event is popping up at major event listing platforms they are most likely to conclude that your event is worth attending.
3. Make Them Interested: We all know that in Nigeria, We kind of like free things so if you want your event to be the talk of town on every social media platform then you must be ready to give freebies. As the event get closer, hold a contest and give out free tickets to followers. You can create a box buster jingle in the form of a video where most influential speaker gives a highlight of what to expect at the event.
4. Integrate: One way to integrate all your event activities on social media is to create an official #hashtag for your event that can be tracked and measured. This would make it easier for attendee to join the conversation online before, during and after the event. This official hash tag would make it easy for attendee to get information about your event and join the conversation without feeling lost.
5. Spread the Word: This is most effective after the event. All you have to do is to take the conference content and spread it as wide as possible with the help of bloggers and attendees. The aim is to get doubters that didn’t come feel bad about it and anticipate the next event.
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