Interactive workshop for early-stage companies (SaaS, eCommerce and media) on getting the most from Google analytics.
Interactive workshop for early-stage companies (SaaS, eCommerce and media) on getting the most from Google analytics.
Learn how to use your Google Analytics to gain customer insights and turn them into actions that will drive your business forward.
Key Takeaways
- Learn how to use Google Analytics dashboard (Acquisition, Behaviours and Conversion) to measure important actions from your visitors. - find out where your visitors are coming from and how well these channels impact your business.
- Learn how to combine other analytics tools (like Google Tag manager, Google Optimize and Google Studios) with Google Analytics for faster actionable insights.
- Explore ways to use Google Analytics to gather more meaningful data, and analyze it better to improve your marketing and product development.
- Get demographic data from your users (age, gender, interests). - find out which keywords Google people have come to your site (Search Console).
- Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends using Cohort Analysis.
Date: Sat, September 16, 2017
Time: 9:30 AM – 12:30 PM
Venue: Hotels.ng, Birrel Avenue, Lagos
Register for free Here
- Please bring a laptop computer to class (a Windows PC or MacBook)
- Have access to your Google / Universal Analytics
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